They're baaack. Bring Me the Horizon have returned with a new song called "DiE4u" that marks the next phase in the metalcore innovators' shape-shifting trajectory. In the U.K. unit's typically cinematic fashion, they've also dropped an accompanying music video that's about as dramatic, compelling and violent as a Blade-esque blockbuster action-horror flick.
"DiE4u" is the first new BMTH material since their 2020 genre-fusing EP, POST HUMAN: SURVIVAL HORROR, which saw the band led by Oli Sykes return to the scorching metalcore sound of their 2010 album, There is a Hell..., and blend that with modern industrial, alt-pop and emo-rap sensibilities.
"DiE4u" sounds like the next logical progression. It doesn't approach the brutality of SURVIVAL HORROR's heaviest parts, but it does place throaty screams, chuggy breakdowns and a golden guitar solo alongside beaming synths, verses that recall the gothic pop-punk of My Chemical Romance and a sing-songy chorus that sounds like something rising emo-pop figures like Iann Dior or 24kGoldn might sing.
It's the sugariest song Bring Me the Horizon have dropped in a while, but the video is a fucking bloodbath. It begins with a couple people who look like Mad Max characters checking into an exclusive club where alien-human partygoers engage in all sorts of nighmarish debauchery while BMTH perform on the stage. Eventually, gun shots sound off and it becomes gory enough to earn an R-rating. Watch it above via YouTube.
"'DiE4u' is a song about toxic obsessions, vices and things you can't kick," Sykes commented. "I think a lot of people went through very similar struggles while in lockdown, coming face to face with yourself and seeing who you really are and what's important."
He continued, "The song is a triumphant and emotional one for me because it was a time of realization to kick the things that were no good, and to take the choice in bettering myself. It also connects to a deeper theme about us as a society, and how we need to look at the way we treat ourselves, each other as well as the world."
Although they're being scant on the details, the press release for "DiE4u" indicates that it's the next phase of their POST HUMAN EP campaign, which, as Sykes said last year, is slated to comprise of four "totally different" sounding EP's that will be released in the undetermined future. Stay tuned for more info.
